Course outline_ENG713_Language Program Management

 

COURSE OUTLINE

 

Title:                    Language Program Management    

Course code:       ENG713

No. of credits:      3 credits

 

1. COURSE OVERVIEW

The Language program management course is quite practice oriented. The course is designed for language professionals who are currently responsible for running a language program or who are looking to move into a management role in the future.

The course presents the key concepts and skills for successful management of language programs, mainly in the general management and partly with academic management, human resources, marketing, financial management, and issues of monitoring and accountability and organizational change. Students will have the opportunity to relate their study to their particular language learning and teaching contexts.

2. COURSE OBJECTIVES

  • The course is to extend students’ knowledge of relevant management concepts, principles and practices tailored specifically in language teaching organizations.
  • The course develops practical reflection and applications of current management concepts, techniques and strategies in the language teaching contexts.
  • The course will help enhance students’ confidence as managers of the language teaching organizations.

3. TOPIC DESCRIPTIONS

  • Managing in the language teaching organization (LTO) - Organizational behaviour and management
  • Human resource management
  • Marketing and sales
  • Customer service
  • Strategic financial management
  • Academic management
  • Quality management
  • Site visit and experience share

4. MATERIALS

4.1. Required textbooks

  • White, R., Hockley, A., Jansen, V. & Laughner, M. (2013). From teacher to manager: Managing language teaching organizations. UK: CUP.

4.2. References

  • Rosser, R. (2017). Language course management. UK: OUP.
  • Kronenberg, F. (2014). Language center design and management in the post-language laboratory era. International Association for Language Learning Technology, 44(1), 1-16.
  • Christison, M.A. & Stoller, F. L. (2017). A handbook for language program administrators (2nd Ed.). Alta Book Center Publishers.
  • Maddell, D. M., Cummings, T. G. & Worley, C.G. (2011). Organizational change development & transformation. Vic. Australia: Cengage learning Australia Pty.
  • Peter, J.P. & Donnelly, J.H. (2009). Marketing management. NY: Mcgraw-Hill Irwin.

6. ASSESSMENT

5.1     Midterm (50%)

  • Group work presentation: Analyze a language center management structure. (20%)
  • Group work presentation: Take a common managerial problem at language centers and offer recommendations for solving it. (30%)

5.1     Final (50%)

  • Final paper.

6. STUDENT WORKLOAD

  • Directed study:               60 periods
  • Independent Study:        120 periods

 
 
 
 
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